Search Engine Marketing Specialist

Job Description

ASA College is hiring a technically proficient and action-oriented Search Engine Marketing Specialist to join our growing in-house marketing team. In this role, you will be responsible for overseeing all aspects of SEO and PPC campaigns across multiple websites, collaborate with a content specialist, design team and other departments. If you are passionate about search engines, ASA College would be a great place to grow your career. Apply today!

Responsibilities:

• Plan, execute and optimize paid marketing campaigns across Google and Bing, including but not limited to account setup, strategy development, organization, and management
• Campaign set-up, keyword development, ad copy creation & testing, A/B testing, bid and budget management
• Analyze and report on the performance and efficiency of campaigns on a weekly/quarterly/yearly basis
• Using SEO strategies to increase website rankings, increase traffic and drive leads/conversions across multiple sites
• Identify trends and growth opportunities in core areas such as site infrastructure, keyword selection, or on-page/off page factors optimization
• Local/mobile/video SEO: best practices, management/implementation
• Analysis of SEO issues and help develop & implement actionable solutions based off findings
• Using schema markup to optimize website content for reach search results such as (related questions card, featured snippets, events, knowledge cards, knowledge panel, etc.)
• Collaborate with the in-house content specialist & design team to create and optimize content
• Proactively participating in cross-division planning and marketing strategy meetings

Qualifications:

• Associate or Bachelor’s degree in marketing, communications, analytics, public relations or a related field
• Proven history of successful SEO and PPC strategy creation and implementation
• Minimum of two years of experience in SEO and PPC
• Prior work experience in the higher education field (preferred)
• Deep understanding of SEO and PPC best practices
• Analytical skills and the ability to translate data into useful insight
• Strong written and verbal communication skills
• Skilled in writing and editing content with attention to detail
• Strong prioritization, organization, and project management skills
• Team player who always learning and keeping up-to-date on new changes to search algorithms and strategies
• Proficiency with tools, MOZ, SEMrush, GTmetrix, Google Analytics, Google & Bing Webmaster tools, Microsoft office products.
• Intermediate knowledge of HTML, CSS, XML

Job Type: Full-time

Location: New York, NY