Digital Marketing Manager

Job Description

ASA College is hiring an action-oriented Digital Marketing Manager to join our growing in-house marketing team. In this role, you will be responsible for managing and optimizing our social media pages, email, and text messaging campaigns. Additionally, you will collaborate and project manage the internal marketing team on various projects, including marketing strategy & planning, campaign execution, data analysis, reporting and optimization of various marketing channels. If you are passionate about Digital Marketing, ASA College would be a great place to grow your career. Apply today!

Responsibilities:

• Project manage the digital marketing team
• Keep track of project progress, deadlines and changes in the scope of work
• Create content for social media channels including (Facebook, Twitter, Instagram, LinkedIn and Youtube)
• Increase reach and engagement of social content across all channels
• Create Text and Email Campaign
• Collaborate with Faculty, Staff on college events (Orientations and continuing student registration)
• Proactively participating in cross-division planning and marketing strategy meetings
• Participate in campaign planning, execution, analysis and optimization across online and offline campaigns
• Proactively participating in cross-division planning and marketing strategy meetings

Qualifications:

• Bachelor’s degree in business, marketing, communications, public relations or related fields
• Strong prioritization, organization, and project management skills
• Strong written and verbal communication skills
• Skilled in writing and editing content with attention to details
• Working experience in social media management
• Prior work experience in the higher education field (preferred)

Job Type: Full-time

Location: 105 W 33rd StNew York, NY 10120