Content Writer Specialist

Job Description

ASA College is hiring a passionate Content Writer to join our growing in-house marketing team. In this role, you will be responsible for writing website copy, articles, marketing messages, ad copy, email and text message campaigns. This position requires a high level of creativity, analytical skills, and a good understanding of what makes a story compelling to an audience. You will work closely with ASA’s marketing team, staff and faculty to craft content. If you are passionate about content writing, ASA College would be a great place to grow your career. Apply today!

Responsibilities:

• Write in multiple voices and styles for various channels, predominantly website, blog, email, social and ad copy
• Develop, research and write clear and compelling content for higher education topics to engage and retain visitors
• Collaborate with the marketing team to develop creative concepts for digital and print ads
• Create messaging and content for lead nurturing programs for both the marketing and sales funnels
• Collaborate with SEO specialist to create and optimize content for search engines
• Create and maintain a content calendar
• Proactively participating in cross-division planning and marketing strategy meetings
• Participate in campaign planning, execution, analysis and optimization across online and offline campaigns

Qualifications:

• 2-3 years of copy/content creation experience
• Prior work experience in the higher education field (highly preferred)
• Strong communication, writing, editing, research and presentation skills
• An excellent grasp of the English language and grammar rules
• Strong editing and proofreading skills
• Highly structured and organized with excellent communication skills and attention to detail
• Familiarity with search engine optimization writing techniques (highly preferred)
• Ability to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration
• A strong understanding and passion for CRM, Email, Web, Digital Journey design

Job Type: Full-time

Location: New York, NY